If you are planning on starting an online business, then you should know that selecting a domain name is one of the first activities that you must conduct. This is a very important thing that you should take it seriously. The truth is that many Internet users are visiting websites only because they have found that the domain name is attractive. Another thing that you should take into account is that you will have to use this domain name for a long time (you can’t change it).

How to select a good domain name?

Before you make your decision, you should be prepared to spend some time evaluating different things. Generally speaking, website owners want to get a domain name that is unique, short and memorable. Of course, the domain name must reflect their brand. We will use this article to show you how to pick an effective domain name.

First of all, this name must contain at least some element of your brand. As we said before, the name must be memorable and unique too. Another important thing in this process is to choose a name that is easy to pronounce. The best way to check this is to pronounce it yourself. In addition, put yourself in the shoes of potential visitors. Will they be able to pronounce it without problems? If it sounds a little bit difficult, you should check some alternatives.

When selecting a domain name, stay away from names that are very long. Keep things short and try to use a domain name that is easy to type and easy to share. While talking about domain names, it’s good to point out that the extension that comes after the name plays an important role too. Sometimes, you can make combinations with specific country domain extensions. But, generally speaking, you should opt for a .com extension if possible. The vast majority of sites are still using this extension.

SEO is an important part of website presentation. That’s why many experts recommend the use of the keyword in the domain name if possible. In this way, you can start the optimization of the website even before you publish the website.

There are also things that you should avoid. The majority of experts in this field say that using numerals and hyphens is not a good idea. They also say that future website owners should avoid similar, well-established domain names.

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